Wednesday, May 13, 2009
I must admit to being a little nonplussed by the new Subway advert that has hit UK television recently.
It features a young man walking down the High Street, minding his own business when, passing by a Subway “restaurant”, something rather bulbous and bulging erupts upwards out of his trousers and drags him closer to the Subway establishment like a magnet attracting a poker.
I confess I had to do a double take.
Turns out this animated trouser monster wasn’t his Geronimo at all but in fact his trouser pocket turned inside out and exposed to the air in its eagerness to drag the trouser wearer into the Subway premises.
See, such is the excellent value of their wares your own pockets will apparently beg, push and cajole you into spending some of your hard earnt moolah on one of their Meatball Marinara Subs.
Surely the ad producers must have clocked that the poor guy merely looks like he is getting a great stonking erection at the thought of wrapping his tongue around a Subway Chicken & Bacon batch?
Well of course they did. Sex sells after all.
But I can’t think of anything less sexy than a Subway “restaurant”. It just doesn’t appeal. And mixing their corporate image with bulging erections just turns me off even more.
Hold the mayo?
You’re damned right.
I think I’ll just stick with my usual fish supper...