I’m not talking about the risk to investor’s money.
I’m not talking about the probable future closure of factories (given Kraft’s past track record).
I’m not even talking about the inevitable jobs losses despite Kraft’s “you’re all safe, you are, honest” protestations.
No. I’m talking about the important thing. The chocolate. ‘Cos for all Kraft merely want to grab Cadbury’s bubble gum marketing network they will inevitably mess with the chocolate recipe. They’ll cut corners. Go for cheaper nastier ingredients. Like greedy street corner pushers they’ll start cutting it with baking powder and sawdust and horse tranquilizers. They’ll bring out an American version that’ll taste slick and plasticky like a Hershey’s bar. They will eventually commit the ultimate sin and call it candy.
Can you imagine that?
I’m dry heaving even as I type.
To mess with our chocolate would be sacrilege of the highest (lowest?) order. But the desecration is inevitable. Like Vikings raiding a Saxon village Kraft will tear down our temples, smear faeces on our altar cloths and make us worship the goat headed god of candy pseudo-chocolate.
I’m stockpiling now. Dairy Milk, Caramel, Fruit & Nut, Wispa, Boost. My loft is becoming a chocolate warehouse. Bursting at the seams with all that is good and wholesome about Cadbury’s before it’s too late. Before (to paraphrase Merry from Lord Of The Rings) all that is good and brown about our chocolate is gone from the world. And then there won’t be a Shire, Pippin.
And there won’t be no Curly-wurly neither.
You see, my biggest fear is that my personal chocolate stash will become a shrine. A DNA database for chocolate to remind us of what good chocolate once tasted like. A few dusty bars held in suspended animation that nobody dare consume or brought out of cryogenic storage solely to be minutely sampled by rogue scientists to try and rediscover and replicate the old magical recipe.
And then we’ll be into the realm of genetically modified chocolate. A world where interplanetary companies like the Tyrell Corporation control and tailor our chocolate eating experience in line with intergalactic legislation. I tell you now the motto “more chocolate than chocolate” will be our undoing!
Oh good people of earth clasp your Fruit & Nut to your bosoms! Defend your Cream Eggs to your last breath! The heathens are even now on our doorstep and pissing into our hot chocolate!
Or am I just over-reacting?