Sir Richard Branson Giveth And Sir Richard Branson Taketh Away

I had an email from Virgin Media on Friday. One of those “hey we’re your best mates, we are, and to illustrate this we’re going to give you an amazing deal to show how much we love you, bud, pal, matey, mucker, fellamelad”. I read the email with the kind of indifference that only a longstanding Virgin Media customer can muster and it transpired that dear Old Uncle Rich – Sir Richard Branson to you – was about to “more than double” my broadband speed but for less than the price I was currently paying. And he was going to do it because I was such a loyal longstanding customer. Because, let’s face it, me and Rich have been going steady ever since he took over NTL half a decade or so ago and renamed it Virgin Media.

Well, it was a nice start to the weekend if nothing else.

Cue Saturday morning. Another email from Sir Rich arrives. This one less chummy and rather more apologetic in tone. Turns out Friday’s email was a mistake. Mr B apologized profusely, nay cheesily. It was sent out by mistake. They were sorry. He was sorry. But there would be some good news for all loyal Virgin Media customers in the next 2 weeks. Honest. About something else. Something else equally as good. Probably.

Yeah right. Another Virgin mobile phone offer or extra sports channels on Virgin Media TV, I should think. I’m not a big fan of shot-put, Sir Richard, you can stick it.

But this whole debacle got me thinking. The poor sap who pressed Send on all those emails (because surely I wasn’t the only one who received such a missive) must be up to his neck in hot water right now. That’s assuming he still has a job, of course, and that Sir Rich didn’t drop-kick him out of a hot air balloon somewhere over the Atlantic. And someone – some graphics design geek – obviously created the email in the first place. Which says Virgin Media were planning this broadband upgrade thing for some time but then just decided to change their minds.

Was it something I said? Or didn’t say? Was I supposed to have replied to Sir Rich’s original email profusely oozing my thanks and attaching a tasty Polaroid of my freshly oiled up genitalia? Did he consider my lack of response to be a singular act of monstrous ingratitude and consequently cancel the broadband upgrade?

That’s rather petty, Richard.

Or was the whole email a scam? An act of in-house sabotage from a disgruntled employee? Sir Rich has banned his marketing team from downloading stuff from the SKY BSB web site and they’ve hit back with an email to drop Sir Richard in the shite?

Hmm. To be honest, that scenario doesn’t work for me. If you were a disgruntled employee you’d send out a far worse email than “we’re going to double our customer’s broadband speed for half the price”. It would be along the lines of “hey, did you know that Sir Richard Branson molests disabled baboons in his personalized spaceship paid for with your hard earned money?”

Now that’s the kind of email that would have made my weekend a good one.

But no.

So, a double-dip disappointment on the Virgin Media front, then.

*sigh*

Situation normal. Thanks Rich.