Pornification

So the Co-operative has issued an ultimatum to the UK’s lad’s mag publishers: cover up or push off.

Basically, the publishers of such literary gems as Nuts, Loaded and Zoo have until 9th September to start issuing their journals in “modesty bags” or risk a firm refusal from the Co-op chain to even stock the publications on its 4,000 shelves.

While part of me is smirking at the thought of the busty models on the cover of Loaded being forced into an opaque polythene chastity belt I can see that this is a complicated issue (unlike the content of the issues at the centre of the conflict).

I don’t think anyone would disagree that the sheer amount of virtual female flesh that is currently on display around the Western world is deeply disturbing in its volume. Bus shelters, newsagents, internet, calendars, television and computer games all over our technologically advanced hemisphere are awash with tanned cleavage and airbrushed thigh.

Time was when I was a kid you’d have to strain your neck up to the top shelf of a newsagent to see an exposed naval or the slightest hint of pokie action. Nowadays you have to shift aside glossy images of buoyantly racked soap stars and pop singers exercising their diaphragms by sitting legs akimbo just to get your hands on the latest CBeebies magazine for your children.

Now I am not a prude. I’m a normal, sexually dynamic bloke. If I see a picture of an attractive woman (doesn’t have to be a supermodel – in fact, personally, I have leanings towards the real woman end of the spectrum) I’m going to have the expected response.

But.

It’s a no-brainer that to commodify women and use them to sell product is morally, sexually and intellectually wrong. It’s actually worse when the product that is being sold is sex itself. There’s a weird kind of slavery ethos at work at that point that is worse because it is so insidious. Everyone is compromised by it. Everyone is cheapened.

I really don’t want my boys growing up in a world where one half of the human race is seen merely as a mass marketing tool and the other responds unthinkingly like the tools they undoubtedly are.

And yet I look at some of my blog posts – the last one is a good example – and it is plain that I’m not beyond throwing up a picture of an attractive actress to draw attention to my blog. Sure I don’t take the pictures and I don’t ask the models in question to pose so provocatively but I still use them to attract readers to my blog, to boost my stats.

I’m guilty as charged, milord. I guess it’s a good job my blog isn’t published as a glossy magazine because maybe it would be in a brown paper bag under the counter at the Co-op along with Zoo. Though I would hope that the articles contained inside mine would be a darn sight more thought provoking.

The issue at the heart of the problem is sex education. It hasn’t kept up with the march of progress. The hearts and minds of the young are ceaselessly influenced by the online world. And that world is, to quote shadow health minister Diane Abbott, completely pornified and the pornification has spread out into the real world too. This totally skews the attitudes of the younger generation towards sex, to each other and to themselves. Kids these days have far easier access to hardcore pornography than my generation ever did. Too easy access in my opinion. And it is barely regulated meaning that there’s a lot of nasty stuff out there being passed off as “the norm”. That is highly dangerous to an impressionable mind.

Sex education needs to catch up with this technological boom, catch on to what is happening and redress the balance. Because what is missing from this huge deluge of objectification and sex marketing is emotional content and emotional context – the most important aspect of any kind of sexual relationship. Without it objectification is inevitable.

With it the only thing that is inevitable is a just and righteous sense of outrage.

We need to teach people to re-engage with their hearts and minds – not just their genitals.

At best, chastity belts and modesty bags just sidestep the issue and make the whole topic even more fetishized. At worse they collude and allow the status quo to continue.

And surely nobody but nobody wants the Quo to continue?

Ho ho.

Strapline

Straplines and folds are important.

They are important in life (particularly if you plan any nude sunbathing) and they are doubly important in marketing (where they mean totally different things).

It doesn't matter whether it's a poster, a flier, an advertizing leaflet or even a web site.

You need to get the important stuff above the strapline. Above the fold. With a web site it is good practise not to force your prosepective customer to scroll down too much. People don't like it. It is tiresome. Carpel tunnel syndrome, etc, and all those other health problems that regularly afflict couch potatoes (e.g. swollen right wrists).

Get the exciting stuff up there at the top. Right up where people can see it. All the sexy stuff needs to be there in pole position - the glossy photos, the amazing once-in-a-lifetime prices, the bogof offers, the shiny teeth, the perky ice-cube hardened breasts of your advertizing model (doubly important if the model happens to be female).

People shouldn't have to scroll downwards, or unfold a sheet of A4 to get to the point of what you are trying to sell.

Doubly important is where you place your banner headline.

I cannot stress this enough.

Take a look at the photo above. I scanned this advertizing flier into my computer yesterday exactly as I pulled it from the envelope. It illustrates perfectly the point I am trying to make.

Now. I know what it is supposed to say. Suite Clearance Event.

But that fold... occurring where it does.

When I first saw it, I could have sworn blind the U in suite was an H...

And, yes, when I opened it further I realized that, yes indeed, it should have been an H.

Tits and teeth, people. Tits and teeth.

I’m A Model And I’m Looking Good

Sometimes, when money is short, you find yourself willing to undertake things – paid work – that you would not normally have ever entertained. You find a sudden flexibility in your pride and your prudishness. A willingness to consider options that normally you would have laughed at. Even scoffed at.

Today, at lunchtime, I became a male model.

In exchange for £10 I allowed a local artist to do whatever she wanted with me for a whole hour. I allowed her to pore over my blushing form, to caress my trembling curves with graphite, to render me intimately in tone and texture upon the naked page.

I wore my leopard-skin Y-fronts especially.

And I am glad to say they were not needed. No people, scrub those unwholesome visions of my rude deflowerment from your eyes. There was nothing at all seedy about the transaction.

I was not required to present my male virility nude, naked or otherwise disrobed. It was merely portrait modelling. Head and shoulders. My clavicles upwards. Not even as far down as my man-boobs (very tight and pert thank you for asking).

And to be honest it was a very pleasant hour indeed.

I shan’t name the artist as that would be unfair but she’s a local Asian lady, well into her eighties, with a passion for painting and drawing. A number of my friends model for her and for £10 an hour and a sandwich it’s the easiest work you’re ever likely to get. To be honest the homemade lunch would have been payment enough. The £10 per session is a lovely bonus and means I can buy myself the odd treat. It’s almost like getting pocket money. Add into that mix fascinating conversation, genuine kindness and a wonderful sense of humour and it’s a damn good way to spend a lunch time.

I shall be going back next week and for as many weeks as the benevolent Mrs X is willing to entertain my visage beneath her immaculately décored roof.

I’d be an idiot not to.

After all, only fools and horses...

Au Naturale

Whilst looking for some nice pics of Jasmine Harman for my previous post (a very pleasant way to spend ten minutes) I came across this on-line "news" item – forgive the inverted commas but it is the News Of The World Magazine after all.

It seems Jasmine was given the opportunity to have a Photoshop makeover.

She gave a body beautiful wish-list to some computer graphics geek and - hey presto - he airbrushed and pixel-tweaked a picture of Jasmine to her own vision of perfection. The result can be seen above.

What is interesting about this "experiment" (‘cos it’s not just an excuse to publish a picture of a pretty woman in a bikini, no sirree, absolutely not) is that Jasmine didn’t like the results. She didn't like the perfect version of herself at all but preferred herself as she really is.

How refreshing, because I have to say that so do I. And for the same reasons that Jasmine cites. The perfect version looks unreal. Unnatural.

Now maybe this is just because the graphic artist was piss-poor at his job and his eye for (so called) perfection was as canted as most teenagers who only get to see a woman’s naked body when it has a couple of staples running through the navel or when it’s badly pixellated on porntube.

Or maybe some of us more enlightened folk just prefer the real deal?

There is after all something adolescent and immature about what constitutes (in men’s eyes at least) the “perfect” female body. Pneumatic breasts with nipples that forever point upwards no matter where gravity is pulling them. Washboard stomach as taut as a drum-skin. Thighs as smooth as fleshly applied plaster (by a professional obviously).

Women with those attributes only exist in top shelf magazines and the fashion glossies.

Literally. We all know they’ve been as airbrushed as Jasmine’s picture above (just more insidiously).

They don’t actually exist in the real world.

Such injudicious tweaking gives people – men and women – false expectations of themselves and each other. Well, this is hardly news.

But sadly we now live in a world where even the most outlandish expectation can be met if you have enough wonga to pay for it.

Which got me thinking. How many people who have plastic surgery to marry themselves up to some flawed idea of perfection end up secretly hating the result once the surgery and the healing process is over? Or wishing they could revert back to how they were before?

It’s a very expensive mistake to make. I bet Jasmine is pleased she merely went under a virtual knife than a real one.

As am I. I moved away from the airbrushed woman (homo-airbrushus) in my late teens early twenties. A real woman is always far more attractive and far sexier in my opinion – and yes that includes cellulite and boob-droop and a wobbly belly.

I just hope that all the women that sigh over chesty pin-ups like Daniel Craig and George Clooney secretly feel the same way about us men. Because believe you me, none of us are physically perfect either.

The airbrush doesn’t give a damn about gender… it just wants to sell a little more copy.