Showing posts with label adverts. Show all posts
Showing posts with label adverts. Show all posts

Sunday, June 02, 2013

The Porcelain Preservation Society

Many of you (unless you live in a yurt) will have seen the new IKEA television adverts that extol us to do away with boring old traditional garden furniture and splash out on some Swedish decking and a hot tub. And by boring old traditional garden furniture they expressly mean garden gnomes (weirdly no mention is made of conspicuous clumps of pampas grass); those poor, rashly fired clay figurines that clearly classify their owner as being (a) stuck in 1970’s sitcom land and (b) pretending and failing to broadcast to the world that they are actually middle class.

The Advertising Standards Authority (ASA) has received a number of complaints about the myriad violent ways Mr and Mrs IKEA are shown dispatching the various garden gnomes that infest their gardens. In scenes that have probably made Oliver Stone puke his ring in sheer horror gnomes have been smashed against garden fences, eviscerated with high powered water hoses and skull-fucked with throbbing lengths of garden hoe.

Actually I made that last one up but it illustrates perfectly the 18+ tone of this gore-fest advertisement that glamorises war and extreme violence just to push a few deckchairs onto an unsuspecting public.
The ASA, however, have decided not to uphold the complaints as they feel that the “clearly fanciful and light-hearted” nature of the advert mediates the eye-wrenching, gut churning gratuitousness of the shlock violence.

And I have to agree. The only good garden gnome is a dead garden gnome and that’s all there is to it.

Of course, I am joking.

Garden gnomes cannot be killed. They cannot be killed because (and this may come as a bit of shock to the complainants) THEY ARE NOT ALIVE IN THE FIRST PLACE. They are inanimate objects. They are lumps of fired clay cunningly moulded to look vaguely like humanoid figures. They have about as much sentience as an IKEA barbecue fork. They do not have feelings, cannot feel pain and, I am pretty sure, do not have an aesthetic opinion one way or another as to the state of the garden they find themselves dumped in.

People have merely complained because of the anthropomorphic nature of garden gnomes.

Day in day out, all over Greece and in other parts of Europe, plates and cups are being wantonly smashed during the climax of Greek weddings. These poor plates have never even been eaten off; they have been denied the single, defining purpose for which all plates are made. Instead they have been made for one reason only: to be wedding fodder. They have been created to be destroyed, nothing more.

Where are these people when these innocent plates are being killed? Where is the “no plate born to die” campaign in the national press and on the internet? Wasn’t it Roger McGough who once poetically cried, “Monica, think of the saucers”?!

Why do these people not rush to defend these defenceless items of cheap porcelain?

I’ll tell you why. Because they are just plates. Because they are just manually manipulated bits of clay that have been unlucky enough not to be fashioned into little men with fishing rods and other spurious items of horticultural equipment.

Well, such hypocrisy and inconstancy really gets my goat. It’s time to restore the balance.

It’s time to stand up for teapots, claypipes and ceramic butter dishes everywhere. I am forming The Porcelain Preservation Society and I invite you all to join me in saying no to IKEA and yes to little clay men in galoshes. It’s time to love your mug, savour your gravy-boat and hug your jugs.

If nothing else we will do wonders for the Cornish pottery industry.

Now if you’ll excuse me, me and my Toby-jug have a titillating date with a hot tub…

Sunday, April 28, 2013

The Bookkeeper's Husband Writes...

Some of you will know of the illness that has plagued my wife off-and-on for the last few years. After Karen endured a second hospital stay earlier this year which resulted in her being signed off from work longterm we both realized we had to instigate a major rethink into how we go out to work, finance ourselves, keep the roof over our head, food on the table and the wolves from our door.

Plans are now afoot - for us both. Ideas are being swirled around in the wine glass of opportunity. Most of them are them are still at the very faint bouquet stage. Most of them might not mature into anything very palatable at all. But some just might; some may have legs enough to actually go somewhere pretty decent.

If I could be paid to mix-metaphors all day I'd make a small fortune but until then my wife has taken the brave decision to resign from the accountant's where she has worked for the last 7 years and start up a work-from-home bookkeeping business. Provided we get some regular work it will be an ideal solution for her: she's highly qualified, very knowledgeable but needs to work at her own pace in a relatively stress-free environment. Working for herself is definitely the way to go.

To that end we have spent the last few days placing advertising, printing business cards and designing a web site: http://www.brighter-bookkeeping.co.uk.

By our reckoning we've got 12 months to make this venture work - and then it's a return to the drawing board if it all goes pear-shaped. Hopefully, we're onto a winner, albeit a slow grower... but slow and steady wins the race.

So, cutting to the chase, I am temporarily hijacking this blog to sling a bit of free, totally partisan, completely biased advertising out into the electronic ether.

Please take a look at my wife's web site. Please bear us in mind should you be in a position to require a first class bookkeeper. Please pass our details on to your family and friends and work associates should they be in that same position. Web sites and business cards are all very nice but it is word of mouth that reaps the biggest rewards and we'd appreciate your help.

Here ends the Pearl & Dean advertising. Your feature film will follow shortly.


Thursday, March 21, 2013

The Running Ham

What is it about Hollywood and running?

Why do movie advertisers think that we will be more likely to go and see a film if the poster features a freeze framed shot of the leading actor / actress in mid sprint?

I get the theory. The promise of action and dynamism. The attraction of a lithe, well-honed human body pushed to full exertion, pitched against the elements, stripped away from all mechanic help and motorized aid to pit itself against [insert generic forces of darkness here]. See our leading lady’s muscles tauten and flex as she runs gun in hand down the blazing sidewalk. Marvel as our leading man’s 6-pack ripples impressively as he runs a 4 minute mile to hurl himself over the bonnet of his assailant’s car and artfully wound himself – just a little – above his right eye so that the blood runs down and even more delineates his finely chiselled features.

Even better if there’s wind and rain. Running through the raw elements is always a winner. Or a spray of bullets. We love it when they run through a peppershot storm of lead and come out the other side totally unscathed.

Man. Running. I’ve got to go and see a film with running in it right now!

Except, I don’t. Not really.

Because running on a movie poster always looks a little bit stupid. And a whole lot contrived.

Let’s be honest, when a human being runs they don’t, as a rule, look cool. I know anthropologists make the case that human beings are designed to run (it’s all about our buns apparently) and certain individuals like Usain Bolt certainly manage to look magnificent when they run… but, by and large, the rule for the rest of us is: when we run we look like we really don’t want to be doing it and medically we really, really shouldn’t even have attempted to do it.

And that’s when seen at actual normal running life speed.

If you take a freeze frame of the average Joe (or Joanne) taken at full pelt, well, we just look like we are in pain. Like we are a huge chain of human sausage meat linked by a bizarrely jointed chain of hernias. Like our flesh is attached to our skeletons with cheap chewing gum and one more heavy footfall is going to see the whole lot slide off our bones with a wet ripping noise and ooze off down the nearest drain.

Depending on how much excess weight you are carrying you may even find your nipples have individually swung to different sides of your body. I’m not talking left and right, here, I am talking front and back.

We do not look pretty when we run.

Which is why movie posters have to lie about it.

But there is an art to this lying. If it is done badly, for all our leading man and leading lady may still look buff and muscle perfect, they will inevitably look ridiculous.

Take the movie image for Breaking Dawn Part 2. It’s all over the place at the moment. It features Kristen Stewart, Robert Pattinson and Taylor Lautner running heroically towards the camera.

At least, that was the brief.

They look like they are jogging desultorily. That kind of half-assed shambolic, scurry-run that people do when they half-heartedly run for a bus which is already pulling away and they know won’t stop. The run that is the start of a run but kind of runs out of momentum after the first stride. I’m going to run, I’m going to run, I’m going to… oh I can’t be bothered. They look like they were told to literally run exactly one step toward the photographer and then stop. Don’t move a muscle. Hold it right there. Make-up touch them up and sort out their hair. Hold it. Hold it. Pressing the shutter release button now. Click. And relax. Thanks guys that’s really nailed it. So much better than speedwalking.

Take a look at this image when you get the chance. They have created something quite unique. A “vacuous run”. A “non-committal sprint”. The kind of run you’d undertake when the person you hate most in the world is lying before you, being kicked by everyone they’ve ever hurt and betrayed and they’re calling you for help. Yeah. I’m coming. I’m getting there. I’m just going to take a very long time doing it.

This image doesn’t say dynamism. It doesn’t say action.

It says I refuse to look as sloppy and out of shape as every other human being on this planet does when they run anywhere very fast.

It says I can’t even act convincingly like I’m running despite moving my limbs like I am actually running and being paid a massive fortune to do it.

This, Hollywood movie poster makers, does not sell the movie to me. Not at all.

But it does make me want to run.

Just not to the cinema or the DVD vendor…

Before the starting pistol is even fired, somebody just lost the race.

Monday, March 11, 2013

Reactolite Rapide

In many respects I was the author of my own uncoolness at school. It was at those times when I made a conscious effort to be cool that the gods of style and grace were laughing most loudly up their sleeves at me.

Take 6th form.

For the first time ever free from the stylistically limiting potential of standard school uniform and feeling confident enough finally to not let my mother buy all my clothes for me I made some unfathomably bad choices.

Corduroy trousers in blue, green and black. The black, colourwise, were probably the least offensive but nevertheless the auditory properties of corduroy meant I was accompanied by a “fwip-fwip-fwip” backing track wherever I walked. And I walked everywhere.

Blue and green corduroy also did not do much for my vaguely burgeoning goth tendencies.

And then there were my glasses.

I’d gone through much of my school career (a)stigmatized by the good ol’ never-let-you-down NHS spectacles that all children grow up hating. Even those who never have to wear them. Of course, Jarvis Cocker made them trendy years later but for me, with my school career firmly ensconced in the eighties, years before Pulp made a name for themselves, they were another burden on young shoulders already weighed down by the cheapest Burton shirts I could find.

But when I started 6th form I was given the opportunity to cast off the yolk off NHS speccyness for good. I could go for some proper metal framed grown-up ones.

My innocence and unworldliness meant I was easy fodder for the advertising industry and before I knew it I’d been taken in by those awful eighties adverts for Reactolite Rapide glasses. Spectacles that become prescription sunglasses the instant they are hit by even the tiniest light wave from the earth’s nearest star.

On the telly this was fine. Chisel jawed models sunbathing on yachts in the Med or quaffing Bacardis from the roof-top garden of a skyscraper in Madrid.

But not so fine on a white skied day in Leamington Spa.

Because what the adverts didn’t tell you was that Reactolite Rapide glasses could not be seasonally adjusted. You couldn’t turn off the ability to sun-glassify in winter. Or even when you were indoors and happened to be sat near a window allowing access to direct sunlight of varying degrees of intensity.

Because of Reactolite Rapide I was the one kid in my 6th form who wore shades in December. Who wore shades inside the classroom. Who wore shades even when it was raining and overcast and the sun was obliterated by atmospheric precipitation.

Reactolite Rapide glasses were not cool and never made me cool. They just highlighted and drew attention to my fundamental uncoolness.

To be frank, wearing a brown paper bag would have had the same effect but at a fraction of the cost.

Do girls make passes at boys who wear sunglasses?

No. They do not.

Not ever.

It took me another decade to finally rid myself of hang-ups about not being cool, to stop trying to be anything but myself.

Once I managed that things came a lot easier. And not wearing corduroy helped too.

But even now, even on genuinely sunny days when I can feel my retinas crisping beneath an ultraviolet barrage, I still cannot bring myself to wear sunglasses.

As affectations of coolness go, it is an affectation too far.

I would rather squint like a nerd and not see properly at all.

Weirdly, the world is much better that way.

Wednesday, July 18, 2012

Ask Me About Fleas And Worms

The picture above isn’t a mock-up.

It is a genuine poster on display outside the Pets At Home store in Leamington Spa.

I saw it last week and it literally stopped me in my tracks. I had to take a photo of it, such was my disbelief.

That poor woman! That was my initial thought. That poor, poor woman. Because she doesn’t look like a model or a stand-in (I have pixellated her face to protect her identity – though I acknowledge the futility of that considering she’s on a 6ft poster outside the store for all to see). She looks the genuine article. A real, bona fide store assistant. Some poor women who got called to the manager’s office one day and told to sit down in the comfy seat. The one with arms and a swivel mechanism that works.

“Barbara,” the manager would have said. “Babs. Do you mind if I call you Babs?”

And she would have smiled sweetly and thought, “Shit, he’s either going to fire me or I’m going to have to suck him off to get promotion.”

And then the manager would have revealed the truth. No sucking off. Just sucking.

“Babs, we would like you to be the face of our new campaign. Out of thousands of employees we have chosen yours as the face of our new marketing drive to encourage pet owners to check their beloved pets for fleas and worms. Yours is the visage that says, ‘Yes, I am an expert in this field and I am approachable if you wish to discuss your flea and worm problems.’ We’ve even had a T-shirt made up in your size. Slip it on, Babs, the photographer is downstairs waiting. Or I can give you your P45 if you prefer?”

And that was it. Deal done. Fate sealed. Picture taken. Credibility broken upon the cold altar of commerce.

That poor woman.

Is this the new MO for marketing campaigns? Is this a sign of how things are going to go?

What next?

CBeebies stalwart Justin Fletcher splayed on a poster with the words “Ask me about CRB checks” written in bold Comic Sans MS type beneath his clownish features?

A nice big political campaign poster of David Cameron above the words “Ask me about integrity, fairness and how to protect the rights of the vulnerable”?

How about G4S frontman Nick ‘Buckles under pressure’ with the words: “Ask me about your safety at the Olympi... whoops...!” or Rupert Murdoch “Ask me about a citizen’s right to privacy”?

The list, unlike this blog post, is I am sure endless.

But please don’t ask me about it.


Friday, April 06, 2012

Strapline

Straplines and folds are important.

They are important in life (particularly if you plan any nude sunbathing) and they are doubly important in marketing (where they mean totally different things).

It doesn't matter whether it's a poster, a flier, an advertizing leaflet or even a web site.

You need to get the important stuff above the strapline. Above the fold. With a web site it is good practise not to force your prosepective customer to scroll down too much. People don't like it. It is tiresome. Carpel tunnel syndrome, etc, and all those other health problems that regularly afflict couch potatoes (e.g. swollen right wrists).

Get the exciting stuff up there at the top. Right up where people can see it. All the sexy stuff needs to be there in pole position - the glossy photos, the amazing once-in-a-lifetime prices, the bogof offers, the shiny teeth, the perky ice-cube hardened breasts of your advertizing model (doubly important if the model happens to be female).

People shouldn't have to scroll downwards, or unfold a sheet of A4 to get to the point of what you are trying to sell.

Doubly important is where you place your banner headline.

I cannot stress this enough.

Take a look at the photo above. I scanned this advertizing flier into my computer yesterday exactly as I pulled it from the envelope. It illustrates perfectly the point I am trying to make.

Now. I know what it is supposed to say. Suite Clearance Event.

But that fold... occurring where it does.

When I first saw it, I could have sworn blind the U in suite was an H...

And, yes, when I opened it further I realized that, yes indeed, it should have been an H.

Tits and teeth, people. Tits and teeth.



Friday, March 16, 2012

Where Have All The Cowboys Gone?

Or rather where have all the bloggers gone?

I’m not talking about those that have gone down the line of “product placement over something to say” (not that I blame anybody for taking this tack in the current financial climate, Lord knows I’d sell my own creative soul for a buck or two). I’m talking about the real bloggers. The proper bloggers. People who write. Who write stuff. Interesting stuff. Non-interesting stuff. Bizarre stuff. People who write and read just for the hell of writing.

I’ve noticed a real disappearance of regular bloggers lately. It’s like they’ve have been snatched away by those weird walking turd-shaped aliens in Cowboys And Aliens. Body snatched. Blog-napped. Hijacked. Gone off on an life sabbatical.

One or two I can understand. People lose their creative mojo and fall by the wayside all the time. But of my blog list in the ol’ sidebar there barely 50% are still functional. Actually, don't bother checking - I've just culled the ones that are no longer producing (I'm a cold hearted gardener when I get down to brass tacks).

I’m not having a go at people, I’m really not. I’m coming from a nice place, here. I miss you guys. Well, if I’m honest I certainly miss your comments and your feedback. And I know that life at the moment is becoming harder for us all. Sometimes blogging – a truly idle pastime if ever there was one – has to take second, third and sometimes fourth place.

But if feels almost endemic at the moment.

Like the lack of blogging is a barometer for the creative state of the nation. Nobody has the time. Nobody has the energy. Nobody has the will. More and more blogs are converting themselves into advertising billboards. Lord knows I’ve tossed a few ads on the ol' blogging mantelpiece myself and accepted a greasy bung or three for my trouble... but there is something uncomfortably sad about all of this product placement on a forum that I always figured was a medium for the little person to voice their opinion and exercise their freedom of speech.

Maybe I’m just not getting myself out there in the blogosphere enough? Your readership and the list of blogs you read has to be continually reviewed and renewed. As bloggers drop away you have to plug the gap with somebody new. Maybe I haven’t been doing that enough.

Have I become a stay at home blogger? While other bloggers are out having wild blogging parties on a Saturday night have I been staying in with my pipe and slippers and writing about the virtues of Horlicks and the problems with my false teeth. Am I missing a wild party somewhere?

Or have I just lost the plot? Has my own blog lost its sense of relevance? Indeed, did it ever have any? Have I unwittingly driven readers away and become a blogging island? A blogging cul-de-sac? A barren branch on the tree of blogging evolutionary development?

Hey, guys, I’m just sounding off here. Voicing ideas and a few stray threads of dubious insight.

But is anybody else having similar thoughts or is it just me?

Is there anybody else on the range or am I just driving a load of bullocks home on my own?



Share

Monday, June 13, 2011

Kerching

Up until a couple of weeks ago I had never made a penny from my internet presence. Not a dime. Not a peanut.

For some reason Bravissimo don’t consider my physique at all suitable to advertise their buoyant range of bras and glandular support devices – this despite my enthusiastic championing of all the marvellous work they do – and so my pleading to feature one of their banner ads on my web site fell on deaf ears. Even after I’d offered to do it for next to nothing.

Clearly their business brains are suffering from a poor blood supply. They might want to consider a cross-your-heart bra in future.

So I had reconciled myself to a life of non-monetary recompense for all my wonderful web work. I even turned it into a virtue.

Ha! Let others whore and sell themselves for baby wear lines and cholesterol lowering products. For me it is all about the writing. The written word. The art, my luvies, the art.

And then Marks & Spencer – or rather an advertising agency working for Marks & Spencer - approached me via email and offered to pay me $90 (yes, you heard that right: $90) just to feature a text link to their wine page on my main web site, pocketropolis, for a year.

Ha! I thought. Easy money if it’s kosher.

‘Cos I must admit I was a bit dubious about the payment actually being made. Despite my Willo The Wisp and fairy light demeanour (ahem) I am a cynical soul who wouldn’t so much look a gift horse in the mouth as give it a CT scan.

But – and this is what persuaded me – I haven’t updated pocketropolis in about 2 years. I’ve neglected it badly. It’s like a garden slowly going to seed. You know how it is – too many other pressing things to do; too many other creative projects, work, kids, life. But nevertheless this is where M&S and their advertising lackey wanted the link. Not on my blog (whose stats are looking so good they could be on a catwalk). But on my main web site that is starting to resemble a torched car left on a roadside in Essex.

Money for old rope then. (Hey, wonder if Bravissimo have ever thought about designing a bra made from old rope?)

So I added the text link. Not exactly in pride of place. And waited for payment.

It took a while. The old cynic in me began to hover its index finger over the delete key. All those prompt replies from the lackey when they were chasing me had stopped. I heard nothing for days.

And then just when I was about to give up the money arrived electronically.

Real money.

Just over £50 given the current crap exchange rate.

Shit. I’ve finally made money out of this internet thing. Money for nothing. My chics for free.

Easy.

And I don’t feel like I had to hack off a bit of my soul and hide it in an old locket for Harry Potter to find at a later date either.

It’s good. I think I have the bug. Now I want to make some real money. Big bucks. Amounts that would make a Swiss banker cry.

See, I have this idea for a web site... kind of a social networking thing where people can upload photos and tag people in them only I’ll assume copyright of all their images and then secretly deploy face recognition software which can be abused by third parties to identify everybody on the site and all of them can pay me loads of money to trample all over everybody else’s human rights...

Cool, huh?

Or do I need to hack off a bit more of my soul before I'm able to leap onto the Facebook bandwagon?


P.S. I was going to illustrate this post with a nice picture of a fulsomely filled bra. A rope bra. 'Cos it would fit the gag I made above. I typed "rope bra" into Google's image search.

Sweet Gee Zus. I thought I'd seen everything and could stomach about the same.

You learn something new everyday.

I need to start practising my double carrick bend.

It's a type of knot (in case you were wondering).



Share

Monday, April 18, 2011

Nerf Gas

Don’t mistake me. I hate those Nerf gun adverts on TV.

You know the ones. A group of all American teens (the wrong side of 16) who aren’t quite emotionally mature enough to dispense with the fantasy of being Bruce Willis in Die Hard, who rampage over an unbelievably clean urban landscape playing Nerf tag with their pump-action, fast loading Nerf guns and speaking like movie trailer voice-overs.

“You’re going down!”

“I’m locked and loaded!”

“Take that with my Nerf telescopic sniper rifle!”

“Eat foam Velcro-tipped dart, towel-head!”

Yeah. That kind of thing. I hate those adverts. Really hate them. And the kids in them. Nerdy jocks with too much testosterone but not enough to put away their toy guns and get themselves a proper girlfriend. They really get on my Nerfs.

So it was with much trepidation that we bought a couple of Nerf dart guns for the boys. The eldest was going to a Nerf dart tag party and hence had to be appropriately tooled up. So my wife, Karen, who’s knowledge of toy weaponry is worryingly superior to my own did the deed via Amazon and within a couple of days we were the proud owners of two gleaming green and orange pump action Nerf assault rifles.

The boys – including the youngest – have barely stopped playing with them.

It is disconcerting to see a 3 year old wearing eye goggles and operating the pump action on his Nerf gun like a ‘Nam vet. More worrying to discover that he got his eye in very quickly and, though is content to fire at everything and nothing most of the time, can still shoot the balls off a gnat when he wants to. Even the eldest boy – usually capable at missing a barn door whilst inside the barn – has discovered hitherto untapped reserves of accuracy.

The guns feel and look... er, good. They make the holder feel instantly macho and empowered. And I hate to say that. Because I like to think of myself as a pacific kind of guy. Not particularly marshal. But even I took great delight in bouncing a Nerf dart off the back of my wife’s head at 8 metres. It was a fine shot and took account of gravity and wind speed and the erratic movement of my target.

Technically it was friendly fire but, hey, with those credentials maybe I could get a job with the UN?

Joking aside though, I can’t help but see this affinity that we have with weaponry as deeply sad. And troubling. I’d like to put it down to the sportsman’s simple joy of launching an object through the air and hitting an aimed for target – a test of skill, accuracy and judgement.

But it isn’t, is it?

It’s about power and prowess and machismo. And even 3 year olds get it. Even when half an hour later they’re snuggled up in front of the TV watching Waybuloo.

It makes me feel like Sarah Connor’s son in Terminator 2 when he sees kids playing with guns in the desert and says, “We’re not going to make it, are we?”

‘Cos even if you don’t buy toy guns and toy swords for your kids they’ll go out and find an appropriately shaped stick and pretend one into being. What do you do? Place a limit on their imagination?

Denying our affinity for violence and aggressive is dangerous. The way I see it, it needs to be confronted. Marshalled, controlled, given a safe and constructive outlet.

And I guess this is where products like the Nerf guns come in. And believe me this is not an endorsement or a review – just my observations.

The darts are foam and relatively harmless. The guns come with protective goggles and vests. The vests have target areas on them. The competitive element has been ramped up rather than the murderous (though you can never expunge it completely).It’s just a game with a capital G.

So maybe those all American teens will grow up to be balanced individuals who channel their aggression into paint balling weekends or clay pigeon shooting precisely because they embraced their aggression in controlled play?

It’s certainly better that than them going on the rampage at a school or a town centre somewhere near you with an Uzi and a shotgun.

But ultimately, who knows?

I just feel like I have hypothetical blood on my hands this morning and it doesn’t feel too nice.



Monday, March 14, 2011

Boycott Stupid Blogs

Most of us accept spam now like we do litter on the street. We don’t like it. We wish it wasn’t there. We wish we knew who the people were who scatter it all around so we could rip off their heads and piss down their necks (or is that just me?) – but by and large we put up with it. We grit our teeth and accept that it is the natural consequence of sharing the world with inconsiderate, lazy, self serving idiots.

We get used to it. The offers of cheap Viagra. The invitations to join casino syndicates. Those “hello darlink, I want to be your love-woman from the Ukraine” emails from people who speak to us with an intimacy lifted straight out of a 1970’s top shelf magazine.

I turn a blind eye. I hit delete. I wash & go.

But occasionally, just occasionally, one gets my goat (or gets right up my goat if you’re of an Australian persuasion). I bet as soon as I type the title of this insidious piece of blogging spam at least 50% of you are going to put your hand up and say, “Ooh, I’ve had one of those too”. The other 50% of you will put your hand up and ask to go to the toilet. Well tough. You should have gone before you came in here, shouldn’t you?

Boycott American Women.

Or as the perpetrator writes it: BOYCOTT AMERICAN WOMEN. ‘Cos those capitals make all the difference, don’t they? You wouldn’t notice it otherwise. The entire message would get lost in the mindless, knee-jerk invective that swirls around this piece of blogging spam like a particularly nasty huey in a centrifuge.

I’ve lost count now of how many times I’ve had this “comment” suddenly leap out of nowhere at me for moderation. Plainly a cut and paste job, it doesn’t change at all.

But bizarrely it does actually link back to a bona fide blog / web site. It is not some yank-phobic computer trying to sell me Viagra. Behind this one-track publicity campaign is a real person. A real person who not only is vociferously swearing off American women himself but feels so passionate about the ill-health effects of dating American women that he wants us all to swear off them too.

Why should we boycott American women? Well, visit this guy’s web site and allow him to count the ways. No, I am not going to link to it – a basic Google search will no doubt encourage this particular floater to rise to the top of the toilet – and I suspect I am merely asking for trouble just by giving this dope free publicity by writing about it on my blog.

I just want him to stop proselytizing his [frankly] bigoted, sexist, chauvinistic, primitive creed on my blog. Not that he reads my blog, you understand, he just sees it as a gratis advertising platform for his own ego-rotting vendetta against the female members of his own community. And I object to that. To be honest, I’d much rather collude in the selling of fake Viagra or Russian mail order brides than participate is this guy’s “I’ve got a really small dick” smokescreen. And no that isn’t an invitation to the Viagra companies and the Kremlin to get me to play business footsie with them under the table.

Now, as it is, I have never dated an American woman and am not ever likely too (when I was in the market for Cheryl Ladd I was only 10 years old and now that I’m old enough I suspect she is too old to care for the idea). I am a happily married man. But every time I get one of Mr Boycott’s missives (is his first name Geoff? I’d love it if it was) I feel an almost overwhelming desire to go out and speed date Sigourney Weaver, Natalie Portman and Heather Graham all in one night. Just to be bloody perverse.

‘Cos this guy’s campaign is just not working. It is risible. It is sad. It speaks volumes about this guy’s inevitable loss of esteem, secret low self worth and perhaps a doomed date with a busty Valley Girl who took one look at this guy’s shrivelled Empire State Building and laughed so hard her retainer shot out of her mouth and performed an impromptu vasectomy.

This to me is the only explanation for this guy’s bizarre standpoint. Given enough time and money I could probably prove it empirically.

So to be short, my plan is to boycott Boycott American Women. And I’d like to invite you all to do the same. Not by infecting your blog with my manifesto but by using my own blog to exercise my own freedom of speech. Just as this guy is entitled to do on his own blog. Because, at the end of the day, he can write what the hell he likes on his blog. I just don’t want it on mine. I don’t want it foisted on me to the point where I have to take action to remove it again and again and again.

And to all you American women out there... I’m sure it would have worked. The sex would have been great (once I’d got you properly trained), the good times they would have rolled and we would have made beautiful non-Justin Bieber-music together... but the fact is, I’m married.

This isn’t a boycott. I’m just honouring the precepts of true love.

And as for reasons not to date American women go, that’s possibly the best reason there is.




Share

Friday, March 11, 2011

2012 Is Gonna Suck

No. Seriously. It is.

As soon as I saw our magic red dancing bus containing David Beckham emerging from the smoke and the glory of the Beijing Olympics I just knew that London 2012 was going to a be a teensy bit wince inducing. I’m sure the racing and the jumping and the yachting and all the other stuff that the athletes do will be fine. It’s sport, goddammit. You just get up and do it.

It’s the ceremonial aspect that worries me. Because, let’s be honest, we as a country are not cool. We had a brief spell in the limelight in the 1960’s and that was it. We lost it again. We are the geeks of the world. Our greatest global export in recent times has been the Beckhams. If they are the best and the most noteworthy that our country can produce then we really are foobarred.

But back to the Olympics.

They’re going to suck. And I now have proof. Probably subconsciously, possibly deliberately, the UK’s official 2012 Olympic logo proves it beyond all doubt. I must point out at this juncture that this visual gag was brought to my attention by the 10 O’clock Live team last week. It’s great television at the best of times (though the interviews and debates are frustratingly brief) but this was an absolute clincher.

Look at the picture above. What do you see? Officially you are supposed to see “2012”. Some nutters claim it spells out “Zion”. Ignore them. They don’t know what they’re talking about. What the image actually shows, ladies and gentlemen, is “Lisa Simpson sucking somebody off”.

You’ve looked again, haven’t you? Just to make sure. And it’s there, isn’t it? It really is there. It’s Lisa Simpson and... er... somebody else.

I now cannot look at this logo without seeing Lisa Simpson not having sex with a Bill Clinton stand-in. Though oddly I can still watch The Simpsons and not make any obvious sexual connection at all.

Funny that.

So. The 2012 Olympics.

They are going to suck. Big time.

And that may be a very hard thing for this country to swallow.



Friday, July 30, 2010

Stuff & Nonsense

Technically this is product placement. Or at the very least free advertizing. And I’m selling it cheaply. It’s not as if I’m being offered free tickets, a lifetime’s supply of Dairy Milk or even access to Keeley Hawes’ bra drawer. No. I’m just being offered the faintest possibility of some extra readers finding their way to my blog, the merest whiff of a little extra exposure.

Am I really such a mediawhore that I’ll bend over backwards for such pallid, watery inducements?

Yes. Quite clearly I am.

I received an email from “Bizhan” who works for a company called Nonsense. No wait. It is genuine. Honest. And Nonsense are currently working with the Science Museum in London “on a fun little project around their new 'Who am I?' gallery - which raises interesting questions about what makes you, you.”

And all Bizhan wants before he’ll advertise my blog on every billboard, flyover and internet discussion forum in the universe is for me to pose one small question to you all.

What makes you smile?

Answering couldn’t be simpler. Answers can be by tweet to @sciencemuseum, posted on the Science Museum Facebook Wall, or even written into the comments field below my blog post.

And get this - “They’d especially welcome any video responses”.

Well, given my recent post on Erin Andrews, a video response from Mr Peephole-Pervert (double barrelled – oh so upper class) could be very interesting indeed, though I’m not sure how the Science Museum’s family oriented demographic would respond to such an interesting piece of avant-garde human biology in action.

But hey – that’s not my problem.

So. Onto the meat. What makes you smile?

For me, it’s a great many things (which in itself is surely smile worthy?).

• My wife and kids.
• Holidays – basically any time of year when I am not at work but especially the times when the shit hits the fan and I’m not there to cop any of it.
• Lego – I just love the stuff.
• Old family photographs – though these sometimes make me sad at the same time.
• My youngest son learning to speak – we’re currently at that halfway stage when his verbal outpourings are half English and half Toddlerese.
• My friends.
• A good book.
• A superb piece of televised or cinematic drama.
• Raindrops on roses and whiskers on kittens.
• Hillwalking or spending time in Wales or anywhere in fact where contact with other human beings is at a minimum.
• A clean house (yes, really).
• An unexpected joke.
• Happy memories.
• Gratuitous pictures of Keeley Hawes.

Ok. Now it’s over to you. Don’t let me down, folks. Keeley Hawes’ bra drawer could be on the line here (I’m hoping Bizhan will come through for me – I’m sure he knows people who could help or pull a few strings). Here are some links that might be of use to you in your sterling endeavours (though I'm hoping you'll show your loyalty to my blog by leaving your responses here).

Science Museum: http://www.sciencemuseum.org.uk/whoami
Twitter: http://www.twitter.com/sciencemuseum
Facebook: http://www.facebook.com/sciencemuseumlondon


Monday, May 31, 2010

It's An OCD World

I can't remember the name of the product or the brand - and to be honest I wouldn't want to give it free advertizing space here anyway (they can pay for it like everybody else). It's a liquid soap dispenser. It dispenses soap to get your hands hygienically, biologically clean. It's no doubt the same stuff they use in chemical weapons laboratories. But this product is different.

You don't have to touch it, see. It senses the proximity of your hands and spits out a little bit of soap for your imminent ablutions. Because, as the advert helpfully points out, soap dispensers are incredibly filthy 'cos they're covered in all the crap and the germs from the last person who used them. So, hey, we've invented a product that never has to be touched by filthy human hands again - once you've installed it into your home, that is.

Yes. Home. Not a weapons lab. Not an abattoir. Not a pig farm (apologies to those of you who live on a pig farm).

Is it me or is this cleanliness thing getting out of hand (unlike the soap)?

In my early twenties - and this is a revelation that few of you will know about me (including my family) as the nature of this beast is secrecy - I suffered for about a year with OCD. I had an overwhelming, ridiculous, damaging need to wash my hands. I washed them so often and so hard that one day, whilst squeezing out the flannel, the soft tissue at the base of my thumb completely ripped through. I had washed out all the oils and goodness from my skin. It was at that point that I began to stop. It was one hell of a wake-up call.

It was tough. I did it without help. I changed job (which helped immensely - it eliminated most of my stress) and I just went cold turkey. Lived with being "dirty". It was horrible. The thing about OCD is, it makes you feel guilty if you don't wash. You could be spreading contamination, see.

To that end, at the height of my OCD, I used to wash the taps before and after I used them. It took ages. Because then I'd have to wash my hands again. And then the taps again. It seems comical now but was soul destroying at the time.

Now I daresay such a revolutionary product as a soap dispenser that you don't have to touch would have been great for me at the time. It would have saved me both time and effort in my futile attempts to render myself and my environment perfectly clean.

But looking at it now I am horrified. Because it is this type of product that fuels OCD mania in the first place. It validates all that an OCD sufferer fears: that the world is dirty; that they are dirty and they are spreading that dirt everywhere via all that they touch; it's their responsibility to keep it all clean.

A bit of dirt is fine. A bit of dirt is healthy. A bit of dirt is inevitable. Our bodies are biologically primed to deal with dirt and to use it to improve our immune systems. Living in a biologically clean bubble will weaken us and make us, ironically, more susceptible to infection from germs and bacteria.

There is no justification for this product outside of a hospital.

And it's a good job I have come full circle and feel that way with 2 wild boys running about the place. Their hands are dirty within seconds of being cleaned. They drop food on the floor, pick it up and eat it without a second thought. And I'm heartily glad for it.

It's healthy. It's sane.

A self dispensing soap pump is one gadget I will never ever have in my house - such things just make me feel dirty. And, insultingly, I suspect that is by design.


Wednesday, May 13, 2009

Trouser Arouser?


I must admit to being a little nonplussed by the new Subway advert that has hit UK television recently.

It features a young man walking down the High Street, minding his own business when, passing by a Subway “restaurant”, something rather bulbous and bulging erupts upwards out of his trousers and drags him closer to the Subway establishment like a magnet attracting a poker.

I confess I had to do a double take.

Turns out this animated trouser monster wasn’t his Geronimo at all but in fact his trouser pocket turned inside out and exposed to the air in its eagerness to drag the trouser wearer into the Subway premises.

See, such is the excellent value of their wares your own pockets will apparently beg, push and cajole you into spending some of your hard earnt moolah on one of their Meatball Marinara Subs.

Yeah right.

Surely the ad producers must have clocked that the poor guy merely looks like he is getting a great stonking erection at the thought of wrapping his tongue around a Subway Chicken & Bacon batch?

Well of course they did. Sex sells after all.

But I can’t think of anything less sexy than a Subway “restaurant”. It just doesn’t appeal. And mixing their corporate image with bulging erections just turns me off even more.

Urgh!

Hold the mayo?

You’re damned right.

I think I’ll just stick with my usual fish supper...

(Sorry...!)

;-)



Friday, January 16, 2009

The Staycation


Staycation.

I've been hearing this word a lot in the media recently and I suspect it's an occurrence that will only increase in volume as the chipperly named "Credit Crunch" continues to bite.

Basically people can no longer afford holidays abroad anymore. Even more basically people can no longer afford holidays in their own country anymore.

Bognor... Blackpool... Lyme Regis... Centre Parcs... Butlins...

All too damned pricey in this current climate, mate, and that's even before you've counted the cost of getting there, meals, ice creams every day for the kids, the odd spot of bungee jumping, the "penny" arcade, watching Roy Chubby Brown harrumphing his dead horse of an act across an unwashed, ply wood stage...

Much cheaper to stay at home. And more convenient. The kids can have the PlayStation: they're happy. Mum and dad can have a lie-in without the fear of having to mug up on the artefacts in the Museum / London Dungeon / Art Gallery that inevitably constitutes the compulsory "cultural" part of the holiday: they're happy. And the car doesn't break down on the hard shoulderless stretch of the M40: the AA are happy.

Nobody is really missing out on anything.

I must admit, Karen and I abandoned plans for a week away last August and instead pottered around the house, visited friends and tried to spend as little money as possible whilst extracting the most amount of fun from our time off together. I have to say I really enjoyed it.

Not that I've hated my holiday times in Wales, or Italy, or... er, the hundreds of other places that I've been to. But sometimes - let's be honest - holidays can be exhausting. How many of us have come back from a holiday so tired that strictly speaking we could do with another week off just to rest and recover?

So why not just have the week's rest? Why not have a week at home doing something that you rarely get a chance to do in life: enjoy being at home (without being "off sick")?

You could save more than just a few pennies. You could save your energy, cut down on stress and improve your health.

Now I realize I'm probably not doing my bit for the economy by discouraging people to spend their money and I'll be the first to admit I'm flicking my V's at the current batch of gormless Thomson's adverts that are doing the rounds on TV ("...go on, book a holiday with us, you're money is safe, honestly, we're not going to go bust...") but, much as I enjoy foreign travel (and I do), a staycation is just right up my street.

Quite literally.

Wednesday, October 15, 2008

Butter Wouldn’t Melt


I can’t profess to ever having been a huge fan of punk, preferring myself the hippy undertones of Kate Bush or the soft pop synth sound of New Wave but I knew who John Lydon was and held a grudging respect – even amusement – for the man and his outrageous anarchist antics.

I still have fond memories of him flicking his V’s at the camera nearly a decade later on Saturday Superstore or Going Live or whatever woolly-jumpered guff the BBC was putting out on a Saturday morning back then. Cue pouts of outrage from Mike Read and Sarah Greene – how dare he besmirch our jolly kid’s show with his dirty punk fingers!

Meanwhile my sister and I were laughing ourselves silly like a couple of drains. It was almost as good as the legendary Five Star phone-in where an enterprising little potty mouth managed to slip through the BBC’s “real teen” censors and introduced kid’s telly to some rather choice four letter words. It was a remarkably succinct music review that has never ever been bettered in my opinion.

But I digress. John Lydon / Johnny Rotten was a somebody. He stood for something. He was spiky, dangerous and uncompromising. Values held in high esteem by any burgeoning teen / young adult.

So it’s depressing to note then that dear ol’ John has sold his anti-establishment ethos down the river in order to endorse / sell / promote Country Life Butter on our televisions. John loves Country Life Butter, you see, because “it’s British”. Cue clips of red buses, Morris Dancers and John himself in a nice tweed jacket sinking a large brandy in an old fart’s gentleman’s club. For a minute I thought I was watching the trailer for the next Austin Powers movie (John Lydon as Austin Powers: now there’s an interesting concept).

I realize Country Life are hoping to get themselves a bit of an edge by employing our John to hawk their wares in the Corrie ad breaks but to my mind it doesn’t really work. It doesn’t make me want to go out and buy a slab of Country Life Butter. It makes me want to hurl abuse at the TV screen. It makes me want to flick my V’s right into John Lydon’s pasty lily-white face.

John what the hell are you doing? Surely your mortgage is paid by now? Why?

It’s one thing to be a national character...

Quite another thing entirely to be a national caricature.

Thursday, September 20, 2007

Eh?

Funniest advert on TV at the moment is the one for Garnier's UltraLift Deep Wrinkle A Zone. Apparently it does exactly what it says on the tin and "targets deep wrinkles in your A Zone".

I know I'm being juvenile but the thought of approaching a cosmetics counter and asking for a cream that targets the deep wrinkle in my A Zone has me hooting with laughter.

How could the director of this advert have been so blind to the obvious double entendre?

What next? Are Garnier and Preparation H going to merge?

Isn't that going to be a bit messy?

Friday, August 10, 2007

Shameless Plug

In an example of totally shameless plugging I hearby present an excerpt from the current home page of my personal web site, Pocketropolis:



So there I am walking along the main shopping thoroughfare of my own home town when suddenly the crowds part like some sort of Biblical miracle (the parting of the chav sea) and with an awful demonic whirr a shape both diabolical and familiar approaches my terrified form at a speed which must surely induce immediate suffocation in its rider. Amid the red and chrome glint of this monstrous beast I perceive a weapon of perverse shape and engineering aimed inexplicably at my quivering heart. I have a split second to dive out of the way and with the adrenalin still pounding in my ears I hit the carpet of the Pound Shop to my left as this pavement behemoth trundles blindly passed without even a by-your-leave or a thank you. As I pick myself up and wander dazedly back out into the sunlight I watch as other poor pedestrians are likewise terrorized by this path hog. Not content with owning a mobility scooter built like a Chieftain Tank, it’s driver has also seen fit to attach a pair of crutches to it in such a way that the vehicle is now equipped with a pair of state-of-the-art lances. I strongly suspect that this scooter also had full mine laying capacity and side mounted scud missile launchers beneath the seat but due to the speed of its acceleration I really can’t say for certain...The rest of the article can be read via Pocketropolis.co.uk.

Thank you for your kind attention.

Friday, June 29, 2007

MFI

I’m a bit nonplussed by the current MFI advertising campaign.

Not that I particularly care about MFI or their marketing ethos, you understand. I mean, it’s not like I’ve ever shopped at one of their stores or even driven within a 5 mile range of one. I’ve lost count of the number of Boxing Day half price MFI sales that I’ve deliberately avoided over the years. When I’m freshly gutted up on hot turkey the last thing I want to do is shuffle around a mouldy warehouse in Erdington looking at a vast panorama of corner sofa suites and pre-built Devonshire pewter knob handle shelving units.

I mean, come on. I’ve got some taste.

Their new television adverts, however, are impinging on my psyche with some degree of success. Though not in the manner that their marketing experts had hoped for...

The catch line is that an MFI showroom is so expertly put together it’s just like being in your own home. Cue various family groups – all from the scummy end of town – having blazing rows and white trash spats against a backdrop of hastily constructed MFI furniture. The camera then pulls out as Wayne and Waynetta continue their Jerry Springer style dispute to reveal that lo! The couple aren’t in their own home at all but are in fact in an MFI warehouse looking at the wonderful array of suites and design ideas that the store has to offer. Gosh.

So much like home is MFI that the couple have plainly forgotten where they are and are carrying on like they’re in their own kitchen!

Oh ho ho. Chortle chortle.

Unfortunately the advert stops before they start hacking at each other with Stanley knives and then running upstairs to their MFI Kingsize Divan bed to start shagging each other witless like a couple of bit-part actors from Shameless.

Cos that apparently is what the average MFI customer is like.

Hmm.

That’s not exactly selling the store to me.

So it looks like I’ll be spending Boxing Day at home once again this year too.

Half A Sixpence. Mary Poppins. James Bond. It’ll be dire telly but better that than spending the entire afternoon watching Tracey and Kevin gouging out each other’s Marlborough scabbed eyes at MFI...

Monday, March 05, 2007

Vision Express


Being rather visually pedantic I’m always greatly amused when I see the Vision Express advert on TV. You know the one: some drippy guy in a raincoat walks through a forest with freshly developed photographs dropping out of the back of his coat every second.

Personally, if I was shitting Polaroids every time I took a stroll through the Forest of Dean I don’t think an optician is the first person I’d be booking an appointment to see…