Carry On Cadbury’s

I’m probably jumping onto the bandwagon a bit late here but Kraft + Cadbury’s = bad news.

I’m not talking about the risk to investor’s money.

I’m not talking about the probable future closure of factories (given Kraft’s past track record).

I’m not even talking about the inevitable jobs losses despite Kraft’s “you’re all safe, you are, honest” protestations.

No. I’m talking about the important thing. The chocolate. ‘Cos for all Kraft merely want to grab Cadbury’s bubble gum marketing network they will inevitably mess with the chocolate recipe. They’ll cut corners. Go for cheaper nastier ingredients. Like greedy street corner pushers they’ll start cutting it with baking powder and sawdust and horse tranquilizers. They’ll bring out an American version that’ll taste slick and plasticky like a Hershey’s bar. They will eventually commit the ultimate sin and call it candy.

Can you imagine that?

Cadbury’s Candy?

I’m dry heaving even as I type.

To mess with our chocolate would be sacrilege of the highest (lowest?) order. But the desecration is inevitable. Like Vikings raiding a Saxon village Kraft will tear down our temples, smear faeces on our altar cloths and make us worship the goat headed god of candy pseudo-chocolate.

I’m stockpiling now. Dairy Milk, Caramel, Fruit & Nut, Wispa, Boost. My loft is becoming a chocolate warehouse. Bursting at the seams with all that is good and wholesome about Cadbury’s before it’s too late. Before (to paraphrase Merry from Lord Of The Rings) all that is good and brown about our chocolate is gone from the world. And then there won’t be a Shire, Pippin.

And there won’t be no Curly-wurly neither.

You see, my biggest fear is that my personal chocolate stash will become a shrine. A DNA database for chocolate to remind us of what good chocolate once tasted like. A few dusty bars held in suspended animation that nobody dare consume or brought out of cryogenic storage solely to be minutely sampled by rogue scientists to try and rediscover and replicate the old magical recipe.

And then we’ll be into the realm of genetically modified chocolate. A world where interplanetary companies like the Tyrell Corporation control and tailor our chocolate eating experience in line with intergalactic legislation. I tell you now the motto “more chocolate than chocolate” will be our undoing!

Oh good people of earth clasp your Fruit & Nut to your bosoms! Defend your Cream Eggs to your last breath! The heathens are even now on our doorstep and pissing into our hot chocolate!

Or am I just over-reacting?

Butter Wouldn’t Melt

I can’t profess to ever having been a huge fan of punk, preferring myself the hippy undertones of Kate Bush or the soft pop synth sound of New Wave but I knew who John Lydon was and held a grudging respect – even amusement – for the man and his outrageous anarchist antics.

I still have fond memories of him flicking his V’s at the camera nearly a decade later on Saturday Superstore or Going Live or whatever woolly-jumpered guff the BBC was putting out on a Saturday morning back then. Cue pouts of outrage from Mike Read and Sarah Greene – how dare he besmirch our jolly kid’s show with his dirty punk fingers!

Meanwhile my sister and I were laughing ourselves silly like a couple of drains. It was almost as good as the legendary Five Star phone-in where an enterprising little potty mouth managed to slip through the BBC’s “real teen” censors and introduced kid’s telly to some rather choice four letter words. It was a remarkably succinct music review that has never ever been bettered in my opinion.

But I digress. John Lydon / Johnny Rotten was a somebody. He stood for something. He was spiky, dangerous and uncompromising. Values held in high esteem by any burgeoning teen / young adult.

So it’s depressing to note then that dear ol’ John has sold his anti-establishment ethos down the river in order to endorse / sell / promote Country Life Butter on our televisions. John loves Country Life Butter, you see, because “it’s British”. Cue clips of red buses, Morris Dancers and John himself in a nice tweed jacket sinking a large brandy in an old fart’s gentleman’s club. For a minute I thought I was watching the trailer for the next Austin Powers movie (John Lydon as Austin Powers: now there’s an interesting concept).

I realize Country Life are hoping to get themselves a bit of an edge by employing our John to hawk their wares in the Corrie ad breaks but to my mind it doesn’t really work. It doesn’t make me want to go out and buy a slab of Country Life Butter. It makes me want to hurl abuse at the TV screen. It makes me want to flick my V’s right into John Lydon’s pasty lily-white face.

John what the hell are you doing? Surely your mortgage is paid by now? Why?

It’s one thing to be a national character...

Quite another thing entirely to be a national caricature.